{"id":11518,"date":"2025-11-03T10:55:24","date_gmt":"2025-11-03T09:55:24","guid":{"rendered":"https:\/\/www.sciences-u-lyon.fr\/?p=11518"},"modified":"2025-11-03T10:57:48","modified_gmt":"2025-11-03T09:57:48","slug":"chanel-quand-le-savoir-faire-devient-langage","status":"publish","type":"post","link":"https:\/\/www.sciences-u-lyon.fr\/chanel-quand-le-savoir-faire-devient-langage\/","title":{"rendered":"Chanel\u00a0: quand le savoir-faire devient langage"},"content":{"rendered":"\n<p>Le changement de direction artistique chez Chanel marque un tournant discret mais profond. Sous l\u2019impulsion de Matthieu Blazy, la maison semble renouer avec son essence&nbsp;: une vision o\u00f9 le sens prime sur l\u2019image, et o\u00f9 le savoir-faire devient langage. Nous avons demand\u00e9 \u00e0 notre experte, Caroline Fayon, son point de vue en tant que responsable p\u00e9dagogique de <a href=\"https:\/\/www.sciences-u-lyon.fr\/nos-ecoles\/modart\/\">la fili\u00e8re Stylisme Mod\u00e9lisme <\/a>de notre \u00e9cole <a href=\"https:\/\/modart-paris.com\/formations\/bachelor-stylisme-modelisme\/\">MODART<\/a>, styliste et designeuse.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"898\" height=\"598\" data-id=\"11520\" src=\"https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image.png\" alt=\"MODART_Chanel_1\" class=\"wp-image-11520\" srcset=\"https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image.png 898w, https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image-300x200.png 300w, https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image-768x511.png 768w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><figcaption class=\"wp-element-caption\"><em>Photo: Sch\u00f6n Magazine<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pour elle, cette transition n\u2019est pas seulement esth\u00e9tique&nbsp;: elle est identitaire. \u00ab&nbsp;Ces moments de passage forcent une maison \u00e0 se regarder dans le miroir&nbsp;\u00bb, souligne-t-elle. Un changement de direction artistique, surtout dans une institution aussi mythique, agit comme un r\u00e9v\u00e9lateur. Il interroge la capacit\u00e9 d\u2019un h\u00e9ritage \u00e0 dialoguer avec son \u00e9poque. Ainsi, Chanel continue d\u2019\u00e9crire son histoire sans se r\u00e9p\u00e9ter, en r\u00e9affirmant la coh\u00e9rence d\u2019un r\u00e9cit qui traverse les d\u00e9cennies.<\/p>\n\n\n\n<p>Entrer chez Chanel, c\u2019est mettre les pieds dans une l\u00e9gende. Le d\u00e9fi pour un nouveau cr\u00e9ateur est immense&nbsp;: trouver la bonne distance entre respect et affirmation. \u00ab&nbsp;Le risque, souligne Caroline, est d\u2019\u00eatre \u00e9cras\u00e9 par le mythe ou d\u2019en sortir par provocation.&nbsp;\u00bb Matthieu Blazy, lui, semble avoir trouv\u00e9 cet \u00e9quilibre rare. Il conserve les codes \u2013 le tweed, la veste, le galon \u2013 tout en les revisitant par la mati\u00e8re et la structure. Il ne trahit pas, il reformule. Son approche rappelle que l\u2019h\u00e9ritage de Chanel n\u2019est pas un motif mais une id\u00e9e&nbsp;: celle de la libert\u00e9, du confort et de la simplicit\u00e9 raffin\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une le\u00e7on pour demain<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"945\" height=\"532\" src=\"https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image-1.png\" alt=\"MODART_Chanel_2\" class=\"wp-image-11522\" srcset=\"https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image-1.png 945w, https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image-1-300x169.png 300w, https:\/\/www.sciences-u-lyon.fr\/images\/2025\/11\/image-1-768x432.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><figcaption class=\"wp-element-caption\"><em>Photo : Victor Virgile\/Gamma-Rapho via Getty Images<\/em><\/figcaption><\/figure>\n\n\n\n<p>Pour les jeunes g\u00e9n\u00e9rations de cr\u00e9ateurs, cette transition est une le\u00e7on d\u2019une grande justesse. \u00ab&nbsp;Comprendre avant de cr\u00e9er, observer avant de transformer&nbsp;\u00bb, dit-elle. R\u00e9inventer une ic\u00f4ne sans effacer son essence exige humilit\u00e9 et culture. Les \u00e9coles de mode, selon elle, devrait mieux pr\u00e9parer les \u00e9tudiants \u00e0 cette lecture symbolique des marques&nbsp;: la direction artistique n\u2019est pas seulement affaire de style, mais de r\u00e9cit, d\u2019identit\u00e9 et de vision. Savoir lire un ADN, d\u00e9chiffrer un langage, prolonger une histoire \u2013 voil\u00e0 ce qui permet de durer.<\/p>\n\n\n\n<p>Quant \u00e0 la question de la r\u00e9invention, elle r\u00e9pond avec retenue&nbsp;: \u00ab&nbsp;On ne r\u00e9invente pas Chanel ou Dior, on impose une vision. On dialogue avec une m\u00e9moire, avec des gestes, avec une histoire vivante.&nbsp;\u00bb Cr\u00e9er, pour elle, est avant tout un acte d\u2019\u00e9coute. Car c\u2019est dans ce dialogue silencieux entre h\u00e9ritage et invention que se joue la beaut\u00e9 du m\u00e9tier. Le souffle que Matthieu Blazy insuffle \u00e0 Chanel est peut-\u00eatre celui-l\u00e0&nbsp;: une cr\u00e9ation plus int\u00e9rieure, plus sensible, o\u00f9 la main parle avant l\u2019image. Et dans cette discr\u00e9tion, dans cette \u00e9coute du pass\u00e9, se dessine sans doute la plus belle forme de modernit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le changement de direction artistique chez Chanel marque un tournant discret mais profond. Sous l\u2019impulsion de Matthieu Blazy, la maison semble renouer avec son essence&nbsp;: une vision o\u00f9 le sens prime sur l\u2019image, et o\u00f9 le savoir-faire devient langage. Nous avons demand\u00e9 \u00e0 notre experte, Caroline Fayon, son point de vue en tant que responsable [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[249],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chanel\u00a0: quand le savoir-faire devient langage - Sciences-U Lyon<\/title>\n<meta name=\"description\" content=\"Caroline Fayon, coordinatrice de MODART, apporte son point de vue professionnelle sur le d\u00e9fil\u00e9 de Chanel d&#039;octobre durant la Fashion Week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sciences-u-lyon.fr\/chanel-quand-le-savoir-faire-devient-langage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel\u00a0: quand le savoir-faire devient langage - 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