{"id":11417,"date":"2025-07-28T14:17:50","date_gmt":"2025-07-28T12:17:50","guid":{"rendered":"https:\/\/www.sciences-u-lyon.fr\/?p=11417"},"modified":"2025-07-28T14:17:53","modified_gmt":"2025-07-28T12:17:53","slug":"gestion-de-crise-pour-les-etudiants-en-mastere-marketing","status":"publish","type":"post","link":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/","title":{"rendered":"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing"},"content":{"rendered":"\n<p>La gestion de crise est une comp\u00e9tence essentielle pour les professionnels du marketing, et la semaine derni\u00e8re, les \u00e9tudiants du <a href=\"https:\/\/www.ppa.fr\/ecole-commerce-alternance\/bachelor-marketing.html\">Mast\u00e8re 1 Marketing<\/a> de PPA Business School ont eu l\u2019opportunit\u00e9 de vivre un exercice de crise particuli\u00e8rement intense. Dans le cadre de ce <em>workshop<\/em>, ils ont \u00e9t\u00e9 confront\u00e9s \u00e0 une situation d&#8217;urgence alimentaire, simul\u00e9e \u00e0 partir d&#8217;un sc\u00e9nario fictif mais proche de la r\u00e9alit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un exercice de gestion de crise immersif<\/strong> pour les mast\u00e8re marketing de PPA Business School<\/h2>\n\n\n\n<p>Imaginons la situation : la Mission d\u2019Urgence Sanitaire (MUS) informe le PDG de <strong>SAVEURIS<\/strong> qu&#8217;un lien \u00e9pid\u00e9miologique a \u00e9t\u00e9 \u00e9tabli entre la consommation de \u00ab b\u00e2tonnets moelleux de surimi SAVEURIS \u00bb et plusieurs d\u00e9c\u00e8s tragiques, dont deux membres de l\u2019\u00e9quipe de France d\u2019athl\u00e9tisme. Ce type de crise, o\u00f9 les enjeux sont \u00e0 la fois humains, sanitaires et m\u00e9diatiques, n\u00e9cessite une gestion de crise particuli\u00e8rement r\u00e9active et bien orchestr\u00e9e.<\/p>\n\n\n\n<p>Les \u00e9tudiants de PPA Business School ont alors d\u00fb se mettre dans la peau des responsables de la communication d\u2019une entreprise en pleine crise. R\u00e9unis en cellule de crise, ils ont d\u00fb \u00e9laborer une strat\u00e9gie de <strong>communication de crise<\/strong> claire et efficace, en anticipant la pression m\u00e9diatique et les actions des autorit\u00e9s, notamment avec une inspection imminente de la Direction D\u00e9partementale de la Protection des Populations (DDecPP) et l\u2019ouverture d\u2019une information judiciaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des comp\u00e9tences en gestion de crise mises \u00e0 l\u2019\u00e9preuve<\/strong><\/h2>\n\n\n\n<p>Cet exercice de simulation a permis aux \u00e9tudiants de mettre en pratique leurs connaissances en <strong>gestion de crise<\/strong>, tout en les confrontant aux d\u00e9fis r\u00e9els qu&#8217;ils pourraient rencontrer dans leur future carri\u00e8re. Comment g\u00e9rer la communication dans une situation d\u2019urgence ? Comment r\u00e9pondre \u00e0 la pression m\u00e9diatique ? Quelle strat\u00e9gie adopter face \u00e0 des informations judiciaires qui risquent de ternir la r\u00e9putation de l\u2019entreprise ?<\/p>\n\n\n\n<p>Ces questions ont fait l\u2019objet de discussions anim\u00e9es et de r\u00e9flexions strat\u00e9giques, enrichissant ainsi leur compr\u00e9hension des enjeux d\u2019une communication efficace en p\u00e9riode de crise. La gestion de crise, en particulier dans un secteur aussi sensible que l\u2019alimentaire, demande non seulement une r\u00e9activit\u00e9 imm\u00e9diate, mais aussi une vision long terme pour restaurer la confiance du public et des partenaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une exp\u00e9rience pr\u00e9cieuse pour les futurs communicants<\/strong><\/h2>\n\n\n\n<p>Ce <strong>workshop<\/strong> a \u00e9t\u00e9 l\u2019occasion de renforcer les comp\u00e9tences pratiques des \u00e9tudiants, en les pr\u00e9parant \u00e0 r\u00e9agir avec professionnalisme et \u00e0 s\u2019adapter rapidement \u00e0 des situations de crise. En appliquant des concepts cl\u00e9s de <strong>communication de crise<\/strong>, ils ont \u00e9galement d\u00e9velopp\u00e9 une compr\u00e9hension plus profonde des m\u00e9canismes qui sous-tendent les d\u00e9cisions en situation d&#8217;urgence, ainsi que l\u2019importance de l\u2019anticipation et de la gestion des risques.<\/p>\n\n\n\n<p>Le <strong>Mast\u00e8re Marketing<\/strong> de <strong>PPA Business School<\/strong> offre ainsi \u00e0 ses \u00e9tudiants une formation solide, associ\u00e9e \u00e0 des exercices pratiques qui les pr\u00e9parent \u00e0 g\u00e9rer des situations complexes. Que ce soit dans la gestion de crise ou dans la mise en place de strat\u00e9gies de marketing innovantes, PPA met un point d\u2019honneur \u00e0 former des professionnels capables de s\u2019adapter aux d\u00e9fis du monde moderne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un grand bravo aux <\/strong>mast\u00e8res marketing de PPA Business School<\/h2>\n\n\n\n<p>Ce workshop a \u00e9t\u00e9 un v\u00e9ritable succ\u00e8s, avec une implication et une r\u00e9activit\u00e9 exemplaires de la part des \u00e9tudiants. Leur capacit\u00e9 \u00e0 simuler la gestion de crise et \u00e0 mettre en \u0153uvre une strat\u00e9gie de communication efficace dans un contexte de haute pression montre l\u2019importance de la formation continue et de l\u2019implication dans des <strong>\u00e9tudes en communication<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un mast\u00e8re marketing qui pr\u00e9pare aux d\u00e9fis r\u00e9els<\/strong><\/h2>\n\n\n\n<p>Le programme de <strong>PPA Business School<\/strong> met l&#8217;accent sur des <strong>\u00e9tudes en communication<\/strong> pragmatiques et orient\u00e9es vers l\u2019action. \u00c0 travers des exercices comme celui-ci, les \u00e9tudiants acqui\u00e8rent une exp\u00e9rience pr\u00e9cieuse qui les pr\u00e9pare \u00e0 relever les d\u00e9fis de demain dans le monde de la <strong>communication de crise<\/strong> et du marketing. Si vous cherchez \u00e0 int\u00e9grer une \u00e9cole de communication qui allie th\u00e9orie et pratique, PPA Business School est sans conteste un choix de premier plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gestion de crise est une comp\u00e9tence essentielle pour les professionnels du marketing, et la semaine derni\u00e8re, les \u00e9tudiants du Mast\u00e8re 1 Marketing de PPA Business School ont eu l\u2019opportunit\u00e9 de vivre un exercice de crise particuli\u00e8rement intense. Dans le cadre de ce workshop, ils ont \u00e9t\u00e9 confront\u00e9s \u00e0 une situation d&#8217;urgence alimentaire, simul\u00e9e \u00e0 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing - Sciences-U Lyon<\/title>\n<meta name=\"description\" content=\"Les \u00e9tudiants en mast\u00e8re Marketing de PPA ont appliqu\u00e9 leurs comp\u00e9tences en gestion de crise \u00e0 travers un workshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing - Sciences-U Lyon\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9tudiants en mast\u00e8re Marketing de PPA ont appliqu\u00e9 leurs comp\u00e9tences en gestion de crise \u00e0 travers un workshop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sciences-U Lyon\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T12:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T12:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sciences-u-lyon.fr\/images\/2025\/07\/Workshop-gestion-de-crise-V2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ang\u00e9lique Levy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ang\u00e9lique Levy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\"},\"author\":{\"name\":\"Ang\u00e9lique Levy\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/person\/64cbd727c2ab0f229848d1d8c3304104\"},\"headline\":\"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing\",\"datePublished\":\"2025-07-28T12:17:50+00:00\",\"dateModified\":\"2025-07-28T12:17:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\"},\"wordCount\":718,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#organization\"},\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\",\"url\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\",\"name\":\"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing - Sciences-U Lyon\",\"isPartOf\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#website\"},\"datePublished\":\"2025-07-28T12:17:50+00:00\",\"dateModified\":\"2025-07-28T12:17:53+00:00\",\"description\":\"Les \u00e9tudiants en mast\u00e8re Marketing de PPA ont appliqu\u00e9 leurs comp\u00e9tences en gestion de crise \u00e0 travers un workshop.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.sciences-u-lyon.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#website\",\"url\":\"https:\/\/www.sciences-u-lyon.fr\/\",\"name\":\"Sciences-U Lyon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sciences-u-lyon.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#organization\",\"name\":\"Campus Sciences-U Lyon\",\"url\":\"https:\/\/www.sciences-u-lyon.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sciences-u-lyon.fr\/images\/2021\/09\/Logo-Sciences-u-CMJNLyon.png\",\"contentUrl\":\"https:\/\/www.sciences-u-lyon.fr\/images\/2021\/09\/Logo-Sciences-u-CMJNLyon.png\",\"width\":1182,\"height\":591,\"caption\":\"Campus Sciences-U Lyon\"},\"image\":{\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/person\/64cbd727c2ab0f229848d1d8c3304104\",\"name\":\"Ang\u00e9lique Levy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e050f504649a74072f04a69c4bc0582a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e050f504649a74072f04a69c4bc0582a?s=96&d=mm&r=g\",\"caption\":\"Ang\u00e9lique Levy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing - Sciences-U Lyon","description":"Les \u00e9tudiants en mast\u00e8re Marketing de PPA ont appliqu\u00e9 leurs comp\u00e9tences en gestion de crise \u00e0 travers un workshop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing - Sciences-U Lyon","og_description":"Les \u00e9tudiants en mast\u00e8re Marketing de PPA ont appliqu\u00e9 leurs comp\u00e9tences en gestion de crise \u00e0 travers un workshop.","og_url":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/","og_site_name":"Sciences-U Lyon","article_published_time":"2025-07-28T12:17:50+00:00","article_modified_time":"2025-07-28T12:17:53+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/www.sciences-u-lyon.fr\/images\/2025\/07\/Workshop-gestion-de-crise-V2.png","type":"image\/png"}],"author":"Ang\u00e9lique Levy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ang\u00e9lique Levy","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#article","isPartOf":{"@id":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/"},"author":{"name":"Ang\u00e9lique Levy","@id":"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/person\/64cbd727c2ab0f229848d1d8c3304104"},"headline":"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing","datePublished":"2025-07-28T12:17:50+00:00","dateModified":"2025-07-28T12:17:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/"},"wordCount":718,"commentCount":0,"publisher":{"@id":"https:\/\/www.sciences-u-lyon.fr\/#organization"},"articleSection":["Actualit\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/","url":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/","name":"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing - Sciences-U Lyon","isPartOf":{"@id":"https:\/\/www.sciences-u-lyon.fr\/#website"},"datePublished":"2025-07-28T12:17:50+00:00","dateModified":"2025-07-28T12:17:53+00:00","description":"Les \u00e9tudiants en mast\u00e8re Marketing de PPA ont appliqu\u00e9 leurs comp\u00e9tences en gestion de crise \u00e0 travers un workshop.","breadcrumb":{"@id":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sciences-u-lyon.fr\/gestion-de-crise-pour-les-etudiants-en-mastere-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sciences-u-lyon.fr\/"},{"@type":"ListItem","position":2,"name":"Gestion de crise pour les \u00e9tudiants en mast\u00e8re marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.sciences-u-lyon.fr\/#website","url":"https:\/\/www.sciences-u-lyon.fr\/","name":"Sciences-U Lyon","description":"","publisher":{"@id":"https:\/\/www.sciences-u-lyon.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sciences-u-lyon.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.sciences-u-lyon.fr\/#organization","name":"Campus Sciences-U Lyon","url":"https:\/\/www.sciences-u-lyon.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.sciences-u-lyon.fr\/images\/2021\/09\/Logo-Sciences-u-CMJNLyon.png","contentUrl":"https:\/\/www.sciences-u-lyon.fr\/images\/2021\/09\/Logo-Sciences-u-CMJNLyon.png","width":1182,"height":591,"caption":"Campus Sciences-U Lyon"},"image":{"@id":"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/person\/64cbd727c2ab0f229848d1d8c3304104","name":"Ang\u00e9lique Levy","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sciences-u-lyon.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e050f504649a74072f04a69c4bc0582a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e050f504649a74072f04a69c4bc0582a?s=96&d=mm&r=g","caption":"Ang\u00e9lique Levy"}}]}},"_links":{"self":[{"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/posts\/11417"}],"collection":[{"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/comments?post=11417"}],"version-history":[{"count":5,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/posts\/11417\/revisions"}],"predecessor-version":[{"id":11424,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/posts\/11417\/revisions\/11424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/media\/11422"}],"wp:attachment":[{"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/media?parent=11417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/categories?post=11417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sciences-u-lyon.fr\/wp-json\/wp\/v2\/tags?post=11417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}